The Business of UX Writing
UX writing can have a huge impact on serving user and business needs, with the right mindset, frameworks, and tools. This book includes it all, plus historical context, case studies, and more.
Reviews from industry leaders
“This book belongs in every product team's toolkit. Teams can use this book to clarify their goals, identify metrics, and define an approach that leads to interfaces that truly meet users where they are while creating business value in an ethical manner.”
Erika Hall
Co-founder of Mule Design and author of Just Enough Research and Conversational Design
“I found myself nodding nonstop as I turned the pages to Yael’s book (and occasionally shouting “YES!” to an empty room). Her words are as clear and pragmatic as the business case she makes. I look forward to the day we no longer need this book, because it will have succeeded in answering once and for all, “What IS the value of UX writing?”
Kristina Halvorson
CEO of Brain Traffic (producer of Button and Confab) and author of Content Strategy for the Web
“Brisk but actionable, data-driven but down-to-earth, Yael's expansive and engaging deep dive into the business side of UX writing isn't just for UX writers crafting the nuts and bolts of microcopy or executive stakeholders juggling revenue and results. It's for anyone and everyone who works with a UX writer and wants them to succeed. The Business of UX Writing is an essential mainstay for every UX practitioner's shelf.”
Preston So
Senior Director of Product Strategy at Oracle and author of Voice Content and Usability and Immersive Content and Usability
“Business shouldn’t be a dirty word to UX writers and content designers. While people are at the heart of our work, cementing our role in the organisation is so important. I love that Yael’s book gives so many practical exercises and methods for embedding UX writing within organisational practices, and demystifies the language of business in simple, useful ways. I can see this book becoming a desktop favourite for UX writers all over.”
Candi Williams
Content Design Director at Bumble
Recommendations from readers
Forward by Torrey Podmajersky
“…I predict that this book, and the ideas in it, will nudge UX writing (and content design) into more effective, more valuable work. We will have a groundswell of people measuring, experimenting, publishing, and sharing their best UX writing thinking.
If you want encouragement and tools to use UX writing to do more for your customer, your business, and your peers—you’re in the right place.״
Author of Strategic Writing for UX and UX writer at Google
About the publisher
A Book Apart publishes brief books for people who design, write, and code. Their books shed light on the industry’s most essential topics in a format that’s practical and fun.
A Book Apart UX writing/content design authors include Erika Hall, Rachel McConnell, Beth Dunn, Scott Kubie, Preston So, and more!